
The case against user-centered design.
I’m going to throw up a fallacy here: The real job of a designer has very little to do with the customer. Before you cast your stone, let me explain.
It will take a while, but I promise, before the end, I’ll get to the point.
Stay with me.
07 Feb 2025

Dear Leader
Dear leader, I know you’re busy, so I’ll get straight to the point.
Imagine you’re in your office early one morning, coffee in hand, trying to rally your people around this grand vision only you can see. You’ve got your slide decks, an idea for new collaboration tools, and planned workflows.
31 Dec 2025

Rethinking Design Systems.
Design as a function will not survive the age of AI unless we, as designers, grow up and start sharing our toys. The design system as it exists today must die and be rebuilt into something that serves a higher purpose.
This will take some mental gymnastics, but if you are willing, I’ll do my best to change your mind, as Morgan Wallen says in his song “Spin You Around” (1/24).
28 Nov 2024

An afternoon with NotebookLM.
Today, for six hours, I ran an experiment with Google’s NotebookLM, an AI tool designed to riff on ideas. I imagined a scenario for the two AI podcast hosts.
They were supposed to be recording their final episode. It has been done before, but not this way.
23 Nov 2024

A call for pioneers.
Throughout history, humanity’s progress has relied on pioneers—those brave few who set out into the unknown, risking everything, guided by little more than instinct and purpose. They weren’t driven by profit but by survival and the knowledge that if they found something new—land, resources, a better way to live—they could return and uplift the rest of their tribe.
09 Nov 2024

Paradigm StageOne.
In tech, we're stuck in a never-ending loop of inefficiency, misalignment, and avoidable breakdowns. We have countless collaboration tools and popular frameworks, but something crucial is missing. More importantly, what is someone like me, a middle-aged design generalist with a life in pieces, going to do about it?
As it turns out, a lot. But let me not get ahead of myself.
25 Oct 2024

Yes, but what does it mean?
My thesis is that every organisation is a point of view addressing a market need or an entity that has a point of view and, to make it relevant/profitable, creates a market. How? Investing in context and framing the value/benefit they deliver. Okay, but what does this mean?
03 Feb 2024

Title about AI goes here.
This is hard because we all perceive the context in different ways. Not everyone perceives the emergence of AI as important. Culture, education, the consequences of our decisions and actions, our personality traits, and the context shape our reality from moment to moment.
09 Mar 2024