
The perfect storm.
Part One.
Here’s my theory: the internet as we know it, built on pixels, clicks, and SEO voodoo isn’t dying. But it is beginning to shrink.
Synthetic agents are being designed and built. Most of them look dumb right now, but so did every other technology in its early days. They are here, and soon, they will search for us. Shop for us. Act for us. The visual interfaces will dissolve. Trust will migrate. And the platforms built on friction, traffic, and visibility will feel the pressure most.
14 May 2025

Trapped in the feed. Part II. Breaking the spell.
Out of the five generations alive today, four are hooked on sludge. Scrolling. Posting. Consuming. Telling themselves they’re in charge. They can stop at any time. They’re not.
The algorithm is the captor, and the network effect is in full swing.
Everyone says the same thing: “What happens if I delete WhatsApp, Instagram, or Snap?” Everyone I care about is there.
That’s a bad excuse. That’s like saying everyone’s hanging out at the crack house. And we both know what kind of excuse that is.
13 May 2025

Friction. Part two.
Last time, I said friction isn’t the villain. Now I’m saying it’s the reason anything sticks. We’ve spent years trying to scrub every rough edge from our products, chasing seamless flows like they’re the holy grail. But here’s the truth: the best experiences in life aren’t easy. They’re messy, sweaty, awkward, and unforgettable. That’s not bad design. That’s the good stuff. This piece is for the designers who still care about depth, about presence, about building things that matter. Friction isn’t something to remove. It’s something to design for.
18 Apr 2025

Disruption vs. distraction.
Disruption is not a job title, a TED talk, a best-seller, or some founder with a saviour complex. It is what happens when a system can no longer hold itself together. The market gets brittle, pressure builds, expectations shift, and boom, the structure starts to give.
06 Apr 2025

Trapped in the Feed
Last night, I was in London to meet someone. We met, talked, had dinner, walked, talked some more, and said goodbye. Chinatown was alive: lights strung overhead, buskers singing, the smell of grilled meat and sweet buns drifting through the crowd. People were out, relaxed, and floating through the streets covered by red lampions like the city had finally exhaled.
22 Mar 2025

The rise of adaptable, hybrid generalists.
Ever feel like your job isn’t entirely your own? No matter how sharp your designs are, how tight your code is, or how clear your strategy sounds, there’s always a round of approvals, sign-offs, and opinions from every corner of the organisation. It’s not just you.
22 Feb 2025

The AI Pin post-mortem.
By the time I’ve finished the trilogy, I still had something in the tank, so if it does not make you dizzy, here we go:
Humane’s AI Pin is dead. Not just discontinued but fully, unceremoniously dead. A bit over a year after its launch, the company is about to offload its patents and tech to HP, and the device itself will stop working by the end of February 2025.
20 Feb 2025

The case against user-centered design.
I’m going to throw up a fallacy here: The real job of a designer has very little to do with the customer. Before you cast your stone, let me explain.
It will take a while, but I promise, before the end, I’ll get to the point.
Stay with me.
07 Feb 2025

Dear Leader
Dear leader, I know you’re busy, so I’ll get straight to the point.
Imagine you’re in your office early one morning, coffee in hand, trying to rally your people around this grand vision only you can see. You’ve got your slide decks, an idea for new collaboration tools, and planned workflows.
31 Dec 2025

Rethinking Design Systems.
Design as a function will not survive the age of AI unless we, as designers, grow up and start sharing our toys. The design system as it exists today must die and be rebuilt into something that serves a higher purpose.
This will take some mental gymnastics, but if you are willing, I’ll do my best to change your mind, as Morgan Wallen says in his song “Spin You Around” (1/24).
28 Nov 2024

An afternoon with NotebookLM.
Today, for six hours, I ran an experiment with Google’s NotebookLM, an AI tool designed to riff on ideas. I imagined a scenario for the two AI podcast hosts.
They were supposed to be recording their final episode. It has been done before, but not this way.
23 Nov 2024

A call for pioneers.
Throughout history, humanity’s progress has relied on pioneers—those brave few who set out into the unknown, risking everything, guided by little more than instinct and purpose. They weren’t driven by profit but by survival and the knowledge that if they found something new—land, resources, a better way to live—they could return and uplift the rest of their tribe.
09 Nov 2024

Paradigm StageOne.
In tech, we're stuck in a never-ending loop of inefficiency, misalignment, and avoidable breakdowns. We have countless collaboration tools and popular frameworks, but something crucial is missing. More importantly, what is someone like me, a middle-aged design generalist with a life in pieces, going to do about it?
As it turns out, a lot. But let me not get ahead of myself.
25 Oct 2024

Yes, but what does it mean?
My thesis is that every organisation is a point of view addressing a market need or an entity that has a point of view and, to make it relevant/profitable, creates a market. How? Investing in context and framing the value/benefit they deliver. Okay, but what does this mean?
03 Feb 2024

Title about AI goes here.
This is hard because we all perceive the context in different ways. Not everyone perceives the emergence of AI as important. Culture, education, the consequences of our decisions and actions, our personality traits, and the context shape our reality from moment to moment.
09 Mar 2024