Hello, I'm Alin Buda.
I design digital products and services.
Busy with a project.
What I am.
A design enthusiast.
My mission is to help organisations and businesses design great digital products and reliable services.
When I’m joining projects, my job is to help with research, map the touch-points for everyone connected to the experience, and make sure there are no blindspots.
With solid requirements, I prototype and test the experience so no development time is wasted.
What I do.
Research, experiment, learn from mistakes and embrace the small victories. Every single day.
Great products are invisible.
I’m an advocate for those who can’t be in the room when design decisions are made. My job is to keep the noise at minimum and help users focus on their goals. When coupled with a great business proposition, those goals are reached with little effort and the product becomes invisible.
Great services become verbs.
Ever heard these expressions: “Just google it”, or “skype my mum” or “zoom my team”? To reach that point, a service must be visible, easy to use, and consistently deliver reliable results. Because needs evolve in time, my role is to make sure that products and services can adapt and stay relevant.
How I do it.
Every project is unique but successful projects have something in common.
Hard work and solid processes, adapted to context.
At this stage, I engage with the internal team to learn about the scope, the challenges and the vision. As soon as I understand my role in the project, I work to clarify the priorities in terms of research and design. I also help to choose the methods, tools and resources.
I do competitive analysis, observations, interviews with relevant personnel and end customers to uncover needs, goals, motivations and pain points. I also map all the customer journeys. That’s how the spine of the service blueprint or product structure is born.
During this phase, I design responsive prototypes. They are usually challenged by fellow designers and tested by real customers. Based on feedback, I iterate. Of course, it happens to not get it right from the first try, but everything gets documented. Learning is key.
Sometimes, I create content.
You can find my ideas on these channels. Enjoy!
Get in touch.
If you have a project you need help with or you just want to say hello.