Hello, I'm Alin Buda.
I design digital products and services.
Charging – 99%
What I am.
A design enthusiast.
My mission is to help startups and organisations design great digital products and reliable services.
As a user experience generalist, it is my job to help with research, understand the technologies, map the experience, and remove the blind spots. With solid requirements, I prototype and design interfaces.
What I do.
Research, experiment, learn from mistakes and embrace the small victories. Every day.
Great products are invisible.
I advocate for those who can’t be in the room when the design decisions are made. My job is to keep the noise at a minimum and help users focus on their goals. When coupled with a great business proposition, those goals are reached with little effort, making the product invisible.
Great services become verbs.
Have you ever heard these expressions: “Just google it”, “skype your mum”, or “zoom my team”? To be used as verbs, services must be visible, easy to use, and consistent. And because needs evolve, my role is to ensure that products and services can adapt, scale and stay relevant.
How I do it.
Every project is unique, but all successful projects have something in common.
Clear goals and solid processes adapted to the context.
At this stage, I engage with the internal team and learn about the scope, the problems and get familiar with the vision.
As soon as I understand my role in the project, I work on clarifying the priorities in terms of research and design. I also help to choose the methods, tools and resources.
I do competitive analysis and observations. I participate in interviews with relevant personnel and end customers to understand needs, goals, motivations and pain points. I also map the customer journey. That’s how the spine of the service blueprint or product structure is born.
During this phase, I design prototypes. They are usually challenged by fellow designers and tested by real users. Based on feedback, I iterate.
Of course, it happens not to get it right from the first try, but everything gets documented and revisited.
Learning is key.
Sometimes, I create content.
You can find my ideas on the following channels. Enjoy!
Get in touch.
If you have a project, you need help with or want to say hello.