Law of Similarity

The human eye tends to perceive similar elements in a design as a complete picture, shape, or group, even if those elements are separated.

Key Takeaways

Ensure that links and navigation systems are visually differentiated from normal text elements, and are consistently styled.

Origins

The principles of grouping (or Gestalt laws of grouping) are a set of principles in psychology, first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organised patterns and objects, a principle known as Prägnanz. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

These principles are organised into five categories: Proximity, Similarity, Continuity, Closure, and Connectedness.

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