Law of Proximity

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Law of Proximity

Objects that are near, or proximate to each other, tend to be grouped together.

Key Takeaways

Proximity helps to establish a relationship with nearby objects.
Proximity helps users understand and organize information faster and more efficiently.


The principles of grouping (or Gestalt laws of grouping) are a set of principles in psychology, first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organised patterns and objects, a principle known as Prägnanz. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

These principles are organised into five categories: Proximity, Similarity, Continuity, Closure, and Connectedness.

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